Managing Innovation and Creativity for Sustainability in Media Companies

The 2025 annual conference of the International Media Management Academic Association (IMMAA) invites scholars and industry leaders to collaborate in a professional discourse focused on clarifying what successful media managers and companies are doing, and can do better, to navigate the changing media ecology.

Participants will learn about groundbreaking research and develop insights at the intersection of management theory and media industry practice.

Hosted under AUC’s School of Global Affairs and Public Policy (GAPP), the Journalism and Mass Communication Department (JRMC) is the largest department in GAPP, boasting two undergraduate degrees and a master’s program that have been recognized for excellence nationally, regionally and internationally.

We look forward to welcoming you to the 19th IMMAA conference in Cairo at AUC from Oct. 17-19. Please visit the IMMAA website or the conference website for more details and routine updates about the conference program, travel information and accommodation options.
 
Questions or other inquiries should be emailed to the onsite organizers at:
immaaegypt2025@aucegypt.edu

If you want to know more about AUC, please visit www.aucegypt.edu

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