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Cross-Border Innovation: Balad's Fintech Revolution
The Innovation Hub
AUC Avenue, P.O. Box 74, New Cairo, 11835, Egypt
Registration
Details
Discover how Balad's innovative API platform breaks barriers in the remittance industry, offering efficient, low-cost solutions and serving millions of Egyptians worldwide. Don't miss this opportunity to dive into the world of fintech innovation and learn from Sally's journey, from her impactful banking career to pioneering financial change with Balad.
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About Balad:
Balad is a fintech startup aiming to transform the remittance landscape for Egyptians abroad. The venture addresses the inefficiencies in traditional remittance channels, which often incur high fees and face regulatory and integration challenges. Balad's proprietary API platform streamlines remittances, allowing FinTechs and Money Transfer Operators to integrate and offer services in Egypt quickly. The platform connects to various payout options, including bank accounts, wallets, and cash-out points, facilitating more accessible, more cost-effective transactions for the 10 million Egyptians living abroad.
Speakers
Sally Asaad
Co-Founder, Chief Operating Officer and CBO
Balad
Sally Asaad's professional journey is a testament to her expertise in finance and innovation. An AUC alumna with a Bachelor's in Business Administration (Finance), she honed her skills at CIB, Egypt’s leading private bank. Over nine years, she specialized in corporate banking, managing diverse portfolios across 16 industries. Sally then led business development in Global Transaction & Digital Banking, gaining extensive knowledge in digital platforms, technology integration, and various banking sectors. Her role in CIB's digital transformation further solidified her experience in fintech and innovation, making her a pivotal figure in Egypt's banking industry.