Cross-Border Innovation: Balad's Fintech Revolution

by Public and Community Events


Wed, Feb 14, 2024

3:30 PM – 5 PM (GMT+2)

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The Innovation Hub

AUC Avenue, P.O. Box 74, New Cairo, 11835, Egypt




Join us at the AUC Innovation Hub for an open conversation with Sally Asaad, one of the driving forces behind Balad, a fintech revolutionizing cross-border transactions for Egyptians abroad.

Discover how Balad's innovative API platform breaks barriers in the remittance industry, offering efficient, low-cost solutions and serving millions of Egyptians worldwide. Don't miss this opportunity to dive into the world of fintech innovation and learn from Sally's journey, from her impactful banking career to pioneering financial change with Balad.

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About Balad:
Balad is a fintech startup aiming to transform the remittance landscape for Egyptians abroad. The venture addresses the inefficiencies in traditional remittance channels, which often incur high fees and face regulatory and integration challenges. Balad's proprietary API platform streamlines remittances, allowing FinTechs and Money Transfer Operators to integrate and offer services in Egypt quickly. The platform connects to various payout options, including bank accounts, wallets, and cash-out points, facilitating more accessible, more cost-effective transactions for the 10 million Egyptians living abroad.


Sally Asaad's profile photo

Sally Asaad

Co-Founder, Chief Operating Officer and CBO


Sally Asaad's professional journey is a testament to her expertise in finance and innovation. An AUC alumna with a Bachelor's in Business Administration (Finance), she honed her skills at CIB, Egypt’s leading private bank. Over nine years, she specialized in corporate banking, managing diverse portfolios across 16 industries. Sally then led business development in Global Transaction & Digital Banking, gaining extensive knowledge in digital platforms, technology integration, and various banking sectors. Her role in CIB's digital transformation further solidified her experience in fintech and innovation, making her a pivotal figure in Egypt's banking industry.

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