Green Marketing Essentials: An Introduction to Sustainable Practices

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Join us for an engaging and enlightening 5-hour workshop that will dive deep into the world of green marketing! Whether you're a marketing professional, business owner, or just passionate about sustainable practices, this workshop is designed to equip you with the knowledge and tools needed to excel in the green marketplace.

What you'll learn:

• The Core of Green Marketing: Understand what green, ecological, and sustainable marketing truly mean and how they differ from traditional marketing approaches.
• Marketing Mix Reimagined: Discover how to adapt the classic marketing mix to a green marketing context, enhancing your strategies for a more sustainable impact.
• Products vs Services: Explore the unique challenges and opportunities in applying green marketing principles to both products and services.
• The Truth Behind Greenwashing: Learn how to spot and avoid greenwashing, ensuring your marketing efforts are genuinely sustainable and ethical.
• Sustainability Claims Unpacked: Gain insights into evaluating and categorizing product sustainability claims, helping you make informed decisions.
• By the end of this 5-hour workshop, participants will be able to:
• Define and Differentiate: Clearly articulate the definitions and differences between green marketing, ecological marketing, and sustainable marketing.
• Apply Marketing Mix Concepts: Effectively apply the principles of the marketing mix specifically to green, ecological, and sustainable marketing contexts.
• Analyze and Compare: Critically analyze and compare the application of green marketing strategies in both product and service sectors.
• Identify Greenwashing: Identify instances of greenwashing and understand its impact on consumer perception and brand reputation.
• Identify Product Sustainability Claims: Identify and classify product sustainability claims based on established guidelines and standards.

Registration: Open for Public
Workshop Duration: 5 Hours
Date: Saturday, December 23, 2023
Schedule: From 09:30 am till 2:30 pm
Venue: Hill House, AUC Tahrir Square, Room 602

Seats are Limited to 50 seats ONLY.

Please be aware that due to the limited number of seats available for this workshop, we will only be able to contact individuals whose applications have been accepted. We appreciate your understanding and interest in our workshop.
 

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