New Systems Thinking for Effective Manager

Prashun Dutta

Management Consultant

Prashun Dutta has around 35 years of varied corporate experience, initially as a management consultant and later as a senior executive in the corporate sector. He is an electrical engineer with a post-graduation in industrial engineering and a fellow in Management of the IIM(C). Starting his career with the National Productivity Council, he went on to join Tata Consultancy Services, where he spent close to ten years in the Management Consultancy Division. At Reliance Industries, where he joined in September 1994, Dutta was initially responsible for business analysis for the Polyester business. Subsequently, he oversaw ICT functions initially for SAP and subsequently as CIO with Reliance Infrastructure since January 2003. He joined Tata Power as the CIO in April 2012 and has since retired in October 2015. He is well known for his contribution to the electric utility sector, where the systems implemented by him at RInfra and Tata Power have been adopted throughout the country. He is now a freelancing consultant to corporates.

Dutta has authored a book on holism and business management titled Systems Thinking for Effective Managers-The Road Less Travelled, published by Sage Publications. In addition, he has written extensively in an eclectic mix of journals and is a well-known speaker in the CIO circles at Mumbai.

 

Hamed Shamma

Associate Professor of Marketing and BP Endowed Chair of Management

AUC School of Business

Hamed Shamma started his career working in corporate performance and budgeting at Orange Egypt, the leading mobile phone operator in Egypt. He then embarked on an academic career in marketing, where he held built significant expertise and knowledge. He has taught 15 different marketing courses at both the undergraduate and graduate levels in Egypt, the United States of America, Germany, United Kingdom, Austria, Netherlands, the United Arab Emirates, Kuwait, Saudi Arabia among other countries. He teaches principles of marketing, marketing research, consumer behavior, services marketing, marketing strategy, brand management, retail management, reputation management, Corporate Social Responsibility, sales management, customer experience management, and marketing management among other courses. His primary research interests are in the areas of corporate marketing, customer relationship management, and marketing and public policy. He published more than 20 articles in leading international journals such as the Journal of the Academy of Marketing Science, Journal of Product and Brand Management, International Journal of Marketing Studies, Journal of Islamic Marketing, Benchmarking: An International Journal, International Journal of Economics & Business Research, International Journal of Commerce and Management and International Journal of Customer Relationship Marketing & Management, Academy of Marketing Studies Journal among others. Further, he has presented more than 30 papers at international conferences such as the Annual American Marketing Association Conference, the Annual Academy of Marketing Science Conference, the Annual Macromarketing Conference, and the Annual Society for Marketing Advances Conference. He co-authored the first Arab Word Edition of Marketing Management - the most widely used marketing book in graduate business schools worldwide - with Philip Kotler and Kevin Keller. He also provides training and consulting in the areas of corporate branding, corporate reputation management, marketing strategy, retail management, and customer relationship management. He is specialized in examining corporate-level issues about organizations such as corporate reputation, corporate branding, corporate image, corporate reporting, and corporate performance. He consulted and provided training to various organizations such as the Ministry of Civil Aviation, Ministry of Administrative Development, Ministry of Planning, Raya, Eva Pharma, Pfizer, Orange Labs, Etisalat Misr, Siemens, Mansour Group, Goldman Sachs Women Entrepreneurship and Leadership, Flat 6 Labs, Endeavor, among many others.