Adventure Finance: How to Create a Funding Journey that Blends Profit and Purpose

by Public and Community Events

Virtual Webinar

Mon, Nov 29, 2021

7 PM – 8 PM (GMT+2)

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In this session of the Gerhart Center Webinar Series, Aunnie Patton Power, founder of Intelligent Impact, will be presenting her recently published book titled "Adventure Finance." 

The venture capital model doesn't work―at least not for 99% of startups and small businesses. In this 99% are a lot of companies with incredible potential: businesses headed by female founders and those from diverse racial backgrounds, organizations headquartered outside of venture capital hubs, and purpose-driven enterprises that are creating social and environmental impact alongside financial success.

Counter to what the press-savvy venture capital world would have you believe; there are many funding options out there for startups and small businesses. Adventure Finance is designed to help you understand some of these options and walk you through real examples of how other founders and funders have put them to use. 

The book breaks down the different funding options available in the simple, approachable language, from revenue-based financing to recoverable grants to redeemable equity to distributed ownership and more. Through a mix of storytelling and frameworks, based on a decade of research and experience in investing in early-stage companies, this book will give you the ability to determine how each of these structures can contribute to your funding journey.

This book aims to shift the conversation about startup funding and help founders and funders widen the spectrum of "mainstream" investment options to make the venture financing world more inclusive and purpose-driven.



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Aunnie Patton Power


Intelligent Impact

Aunnie Patton Power is the founder of Intelligent Impact, an innovative finance advisory firm, and a university lecturer on Innovative Finance, Impact Investing, and Technology for Impact. At the University of Oxford's Saïd Business School, she holds the title associate fellow and entrepreneur in residence at the Skoll Centre for Social Entrepreneurship. She is adjunct faculty at the University of Cape Town's (UCT) Graduate School of Business, New York University's Wagner Graduate School of Public Service, and a visiting fellow at the London School of Economics' Marshall Institute for Philanthropy and Social Entrepreneurship. She is also a founding member of the Dazzle Angels, a female angel investing group, a senior advisor to Consilium Capital, and sits on the board of Global Access Diagnostics.

A reformed M&A investment banker, Power began her impact investing career in 2010 with Unitus Capital in Bangalore and has since worked with startups, intermediaries, funds, family offices, foundations, corporates, and governments across Africa, Asia, Europe, and North America. Power's work has been published worldwide, including by the Oxford University Press, the Stanford Social Innovation Review (SSIR), the World Economic Forum, Impact Investing Policy Collaboration, and a Massive Open Online Course on Coursera. Her first book, Adventure Finance, was published by Palgrave Macmillan in 2021.

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