Perfecting your product launch strategy

Launching a new product into the market can be the beginning of a wonderful journey…or a total fiasco. It is a key moment that requires all of your care and attention. Join this session of the Department of Management Academic Talks, where we will be sharing the best practices to shoot your new product straight to the stars.

The webinar titled "Perfecting your product launch strategy" will be moderated by Ibrahim Al Sahouly, assistant professor of marketing and will feature Habiba Mukhtar, sales commercial manager at Petromin Company. The central theme of Habiba's career has been the automotive, FMCG, oil and gas sectors with 15 years as experienced sales and marketer in product marketing, channel and distributor management, marketing intelligence, marketing communications, pricing and forecasting with big exposure in the Middle East and North Africa.

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