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The Fundamentals of Online Retailing: Learn from the expert Event Logo

The Fundamentals of Online Retailing: Learn from the expert

by Public and Community Events

Virtual Webinar E-Commerce

Wed, Feb 24, 2021

1:00 PM – 2:00 PM (GMT+2)

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Join this online webinar titled "The Fundamentals of Online Retailing: Learn from the expert" as part of the Department of Management's Academic Talks series. The session is moderated by Ibrahim Al Sahouly, assistant professor of marketing and features Ashraf Youssef '17, entrepreneur and e-commerce professional. Youssef graduated from The American University in Cairo (AUC) in 2017 majoring in construction engineering with a minor in Business. He worked as a project engineer for two years while building his knowledge of e-commerce and selling on popular websites like Souq and Jumia. He currently works and operates A-Industries, an online retailer specialized in consumer electronics.

In this session, we will be discussing the best practices of selling products online on Egypt’s largest e-commerce platforms, the different ways to source products whether locally or internationally, and finally the impact of COVID-19 on the e-commerce model and the challenges that lay ahead.

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