Business Models for the BoP Markets

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Enterprise-based approaches to poverty alleviation offer an exciting avenue for addressing one of society’s most intractable problems. The promise is alluring; creating new business models that reduce the impoverishment faced by the base of the pyramid (BoP) while also generating profits. Yet these new business models have often failed to achieve sustainability at scale.

Join this session of the Gerhart Center Webinar Series titled "Business Models for the BoP Markets" featuring Ted London from the Ross School of Business, University of Michingan. The objective of this session is to present and discuss a new framework for assessing and enhancing business models in BoP markets. This framework results from in-depth research and analysis of a carefully selected set of enterprises with mixed success in attaining scale.

Ted London is the Ford Motor Company clinical professor and area chair of business administration at the University of Michigan’s Ross School of Business and a senior research fellow at the William Davidson Institute. An internationally recognized expert on the intersection of business strategy and poverty alleviation, his research focuses on how organizations can achieve impact at scale, with a particular focus on building sustainable, scalable enterprises for low-income markets. He has published numerous articles, reports, and teaching cases, sits on several advisory boards, and shares his research in venues across the globe. He has also advised dozens of leadership teams in the corporate, non-profit, and development sectors.

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