2nd African Social Marketing Association Conference (AfSMAC 2026)

Join us for the second African Social Marketing Association Conference (AfSMAC 2026), where Africa’s leading and emerging voices in social marketing, behavior change and social impact come together under the theme “Behavior Change for Sustainable Social Impact: Integrating Policy, Community and Individual Action.”

This theme highlights the importance of collaboration, embedding social marketing in public and social policy, and integrating community and individual action to drive social change. Co-organized by the African Social Marketing Association and AUC’s Onsi Sawiris School of Business, AfSMAC 2026 is the leading event for behavior and social change professionals and academics working to solve pressing challenges and improve individual and community wellbeing across Africa. It draws academics, practitioners, policymakers and campaigners who use social marketing and behavioral science to create impactful and sustainable solutions.