From Idea to Impact: Alumni Startup Stories

Get an inside look at what it takes to build a startup. Join AUC alumna Sarah Tarek Abdelrahman ’98, co-founder of Cairawan, and AUC students Mohamed Youssef Aly and Mohamed Sherif Essam, co-founders of Frag, as they discuss how their AUC experience shaped their startup journeys and share insights into the key factors behind their success. Engage in a Q&A with the speakers, and don’t miss out on snacks and giveaways!

*This event is open to the AUC Community only.

Cairawan collaborates with social enterprises and emerging artisans across Egypt to revive the handicraft industry. Our mission is to modernize traditional designs, rethink the functionality of these handcrafted products, and open new markets to help artisans, and the industry, thrive.
They specialize in corporate and event gifting, offering centerpieces, giveaways, and décor for everything from conferences to weddings. We also work with retail, hospitality, and interior design companies to provide merchandising and design for collections and lifestyle setups for both home and work spaces—locally and internationally. Our services include curation from a wide range of products, along with styling, design, and customization. Quality is a top priority for us, and we inspect every item to ensure it meets the highest standards—addressing one of the key challenges in Egypt’s handicraft industry. By working with handmade, long-lasting items using mostly natural materials, we also emphasize sustainability and eco-friendly living.

Frag is an innovative perfume brand that specializes in personalized fragrances. With its "Create Your Own Scent" experience, customers can design custom perfumes, including personalized bottles and labels. Combining traditional perfumery with modern technology, Frag delivers unique, high-quality scents tailored to each individual.

 

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