An Empirical Study of Blockchain-Driven Transparency in a Consumer Marketplace

By understanding how utilizing structural estimation helps understand how consumers assess product attributes and quality, the seminar discusses blockchain technology’s impact on consumer marketplaces and highlights that consumer responses (and welfare effects) vary in sophistication and size based on their prior experience with the product category. Additionally, the seminar will establish that consumers deem blockchain based information to be more reliable than sellers’ claims.

Host: Ali Awni, Professor of Practice and Director of the Gerhart Center for Philanthropy, Civic Engagement and Responsible Business.

Guest Speaker: Wedad El Maghraby, Dean's Chair of Operations Management, University of Maryland.

Location: The Wahba Room; Josephine Wahba '71; Mourad Magdi Wahba '80, '82; Sadek Magdi Wahba '87, Abdul Latif Jameel Hall - AUC New Cairo

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