Miguel Neiva's Talk: ColorAdd - Designing For Colorblind people

ColorAdd: Designing for Colorblind people

Miguel Neiva, Portugal (1969), is a Visual Communication designer with a Master's in Design and marketing. He is the creator of ColorAdd, designed for colorblind people.

ColorAdd is an identification system based on three primary colors, represented by graphic symbols and consists of logical association and early memorization. The concept of colors allows colorblind people to relate to the symbols and identify the colors they represent by adding the forms associated with the chromatic elementary combinations. 
 

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