AUC School of Business and the International Council for Small Business (ICSB) have come together this year to celebrate the theme of intergenerational solidarity in family businesses featuring
Bash Couture Fashion House in a virtual session as part of the Willard Brown Webinar Series. The session will start with welcome remarks by
Winslow Sargeant, chairman of the board, ICSB, followed by a fireside chat featuring
Heba Gobashy, founder of Bash Couture Fashion House, and
Zeina Hashem, co-founder of Bash Couture Fashion House, and moderated by
Amal Mowafy, chief of party USAID Scholars Activity, AUC, and
Randa El Bedawy, associate professor, Department of Management, AUC School of Business.