Marketing Talk: The Power of Data: Are you Ready to be Amazed?

Assistant Professor of marketing Ibrahim Al-Sahouly is hosting the fifth Marketing Talk under the theme: "The Power of Data... Are you Ready to be Amazed?" featuring Architect and Managing Director of POLYGON Group Mohamed Abdel Fattah Atteya.

Data is a trending topic nowadays; private companies, non-profit organizations, government agencies, public schools, and just about every other workplace are either already tracking and analyzing data, or determining which data they need to track. Companies are hiring statisticians, data analysts, and IT specialists in droves to develop data tracking tools and programs. You will be amazed when you get to know how data and collecting data affect our lives.

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